Sag Influencer Agreement

SAG Influencer Agreement: What You Need to Know

If you’re a social media influencer, you may be familiar with the term SAG influencer agreement. As a professional, I’m here to break down what it means and how it can affect your work.

What is a SAG influencer agreement?

SAG stands for Screen Actors Guild, a labor union that represents actors and other professionals in the entertainment industry. In recent years, SAG has expanded its reach to include digital media, hence the creation of the SAG influencer agreement.

The agreement is a contract between SAG and a social media influencer that outlines the terms of their collaboration. It covers a range of topics, including compensation, usage rights, and intellectual property.

Why is it important?

For social media influencers, signing a SAG influencer agreement can mean more opportunities and bigger paychecks. Brands and companies that work with SAG have access to top talent and are more likely to invest in high-quality content.

Additionally, SAG has strict regulations when it comes to unionized work. By adhering to those guidelines, influencers can ensure they’re protected and compensated fairly for their efforts.

What are the requirements?

To be eligible for a SAG influencer agreement, you must meet certain criteria. First, you must have a significant following and engagement on social media. SAG typically requires influencers to have at least 50,000 followers on one platform or a combined total of 100,000 followers across multiple platforms.

Secondly, you must be willing to join SAG as a member or sign a SAG-AFTRA “New Media” agreement. This means you’ll be bound by the union’s rules and regulations, including payment and residuals.

Finally, you must have a legitimate business entity. This can be a personal brand or a company, but it must be registered and operating in compliance with local laws.

What are the benefits?

Under a SAG influencer agreement, influencers can negotiate for better rates, usage rights, and protections. They also have access to union resources that can help with legal and practical matters.

Furthermore, working with SAG can lead to more opportunities for growth and exposure. Brands and companies with SAG connections are often more prestigious and offer greater visibility.


Overall, the SAG influencer agreement can be a valuable tool for social media influencers looking to take their careers to the next level. By meeting the requirements and signing on, influencers can reap the benefits of SAG’s expertise and resources, while also ensuring they’re protected and compensated fairly for their work.